it costs 8x as much to get a new customer than it does to retain an existing one.
It covered seven reasons about how now is a great time for a pay per click (ppc) campaign. These are discussions I have had with many people – this article did it succinctly in one page. If I had this a few months ago, I might have not bored people at last cocktail party with my long drawn out diatribe.
Here’s a little help to make it even easier for you rule the next cocktail party or reception at a ppc conference.
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