Internet Marketing

5 Ideas for Fitting Social Media Into Your Schedule

social media

Can you relate to questions like these: “Who has that kind of time?” or “When am I supposed to do all of this?”

5 Tips for Marketing Using Facebook

Marketing with Facebook has quickly become one of the best ways to reach a target audience.

Is Search Engine Optimization (SEO) Different From Search Engine Marketing (SEM)

seo

Being on the Web goes far beyond having a website. We must speak the language properly, use the resources available, aggregate content and maximize value to customer relationships, leveraging new business.

Encouraging Repeat Visitors To Your Website Keep Them Coming Back

Customer_Service

it costs 8x as much to get a new customer than it does to retain an existing one.

Five campaign elements from an Interactive Sales Director’s point of view

Inbound Marketing

How do we in Interactive Advertising assist our clients in getting their message through all of this clutter?

Twitter…What it’s all about

The Advantages Of Using A Google Webmaster Account

The Advantages Of Using A Google Webmaster Account

A Google Webmaster account really provides a way of communicating more directly with Google with regards to your site. Please note that this is not a guarantee for getting your website to perform better in the search engines, however, it does give you that slight edge over your competitor who might not know of all the benefits and utilize them to the full.

Display Campaigns Boost Search Effectiveness

The click-thru rate of a display ad may not be the most important factor in measuring your online campaign.

Click-thru rates are not necessarily as important as Branding

Just about every month without fail I get emails from clients asking for a CTR report for their ads. This is definitely a measure that needs to be considered but I don’t believe it should be the sole measurement or the most important measurement when advetising online.