Today’s business owners are faced with an enormous problem. Local businesses have lost their connection with their local customers!
Why?
Search results are dominated by large corporations and major chains.
Most lack the knowledge to develop an effective Web campaign.
Some believe they cannot compete on an economical basis.
And a lot that I see and speak with have been unable to make the transistion from traditional advertising mediums to what is really working today. For some reason, they just don’t see it. Most of the time it is because of a lack of understanding.
Traditional Media has drastically changed over the last several years.
Print advertising has become more expensive and more fragmented.
Newspapers are declining rapidly and dealing with rising costs of their own or fighting off bancruptcy.
The Yellowpages are obsolete. Do you even know where your Yellowpage directory is? Do you even have one?
Direct Mail is extremely expensive and most people do not even take the time to look at it and if they do, it really only generates a 1% – 2% return.
Telemarketing no longer is an option with the “DO NOT CALL” list.
Email marketing works great but is difficult to do on your own because of SPAM filters and Black Lists. If you’re going to go this route, hire a professional.
Electronic still works if you can afford to make it part of your plan.
So, with all of that said, think of this. Where are consumers at?
ONLINE!
You say, “Well I have a Web site…I’m fine”. Not necesarily.
How do customers find it?
How do you drive traffic to it?
Are you satisfied with your current Web presence?
Search Engine Optimization companies are far too expensive for most businesses.
The Solution
- Optimized Web site
- Geo-Targeted Placements
- Google & Yahoo Map Integrations
- Push Campaign Development
- Campaign montioring for effectiveness
All of this equals First Page Placement on Google. For complete information, send me an email leon.spencer@wvlt-tv.com or give me a call. (865) 679- 8900. I would be glad to assist you.
