Advertising | LeonSpencer.com

Tag Archive | "Advertising"

Tags: Advertising, Marketing

Get More Out of Your Holiday Marketing

Posted on 29 November 2009 by Leon Spencer

holidayshopping-full Whenever I run across a great article I like to share it. This one is no exception. There’s nothing special about these ideas and it’s probably information that you’ve heard many times over, but it never hurts to take a second look at good information.

With the holidays approaching fast, take heed to these ideas and have a great Q4.

http://tinyurl.com/yhw3sdq

Share on Facebook

Comments (0)

Tags: Advertising, Geo Targeting, SEO / SEM

5 Ways to Improve Your Advertising Strategies

Posted on 29 November 2009 by Leon Spencer

ad_strategies

Today’s business owners are faced with an enormous problem. Local businesses have lost their connection with their local customers!

Why?

Search results are dominated by large corporations and major chains.

Most lack the knowledge to develop an effective Web campaign.

Some believe they cannot compete on an economical basis.

And a lot that I see and speak with have been unable to make the transistion from traditional advertising mediums to what is really working today. For some reason, they just don’t see it. Most of the time it is because of a lack of understanding.

Traditional Media has drastically changed over the last several years.

Print advertising has become more expensive and more fragmented.

Newspapers are declining rapidly and dealing with rising costs of their own or fighting off bancruptcy.

The Yellowpages are obsolete. Do you even know where your Yellowpage directory is? Do you even have one?

Direct Mail is extremely expensive and most people do not even take the time to look at it and if they do, it really only generates a 1% – 2% return.

Telemarketing no longer is an option with the “DO NOT CALL” list.

Email marketing works great but is difficult to do on your own because of SPAM filters and Black Lists. If you’re going to go this route, hire a professional.

Electronic still works if you can afford to make it part of your plan.

So, with all of that said, think of this. Where are consumers at?

ONLINE!

You say, “Well I have a Web site…I’m fine”. Not necesarily.

How do customers find it?

How do you drive traffic to it?

Are you satisfied with your current Web presence?

Search Engine Optimization companies are far too expensive for most businesses.

The Solution

Optimized Web site
Geo-Targeted Placements
Google & Yahoo Map Integrations
Push Campaign Development
Campaign montioring for effectiveness

All of this equals First Page Placement on Google. For complete information, send me an email leon.spencer@wvlt-tv.com or give me a call. (865) 679- 8900. I would be glad to assist you.

Share on Facebook

Comments (0)

Tags: Advertising, SEO / SEM

Television…Still The Powerhouse Medium!

Posted on 29 November 2009 by Leon Spencer

The Televsision Bureau of Advertising put together a research video in Sept. of this year that shows how powerful TV still is and alongside the Internet the combination is even more powerful. Check out this video that they’ve put on their YouTube Channel.

Share on Facebook

Comments (0)

Tags: Advertising, Internet Marketing, Online Advertising, SEO / SEM

The Advantages Of Using A Google Webmaster Account

Posted on 28 September 2009 by Leon Spencer

The Advantages Of Using A Google Webmaster Account

A Google Webmaster account really provides a way of communicating more directly with Google with regards to your site. Please note that this is not a guarantee for getting your website to perform better in the search engines, however, it does give you that slight edge over your competitor who might not know of all the benefits and utilize them to the full.

Here are some of the benefits that you get from setting up a webmaster account:

1. Your whole site will be spidered (indexed) very quickly. The biggest problem with the method where you get another site to link to you and waiting for the search engine spider to follow the link is often that the search engine spider will come around and just read the first page of your site. It then schedules another visit in a couple of days’ time (if you are lucky). It might then read a couple more pages or might just decide that nothing much is happening on the site and not read any more pages at that point. When you submit the sitemap, you provide all the pages in your site to Google at the same time and it normally indexes the whole site in one go.

2. You can use your webmaster account to provide additional useful information about your site to Google. For example there has long been a problem with the fact that the same site can be accessed through the ‘www’ version of the url as well as the non-www version – these are really seen as two different sites by Google. In your webmaster account you can now specify which version of the site should be seen as the preferred one, and the other version will be ignored.

3. You can also associate your site with a specific geographic region, in other words, if you have a .com site you might want to associate it with a specific country so that the .com domain starts showing up in that specific version of Google results.

4. You can take out specific pages out of the index if you do not want to have them there any more, for example if you have special offers on your site that were only valid for a specific period of time and you do not want these pages to come up in the SERPS (Search Engine Results Pages) any more you can instruct Google to remove them. Of course there is also an option to remove your whole site from the index – please make sure that your webmaster account details never land in the hands of a competitor!

5. There are other tools available regarding your site as well, for example tools to help you with analyzing your site content. It will show you where Google is finding duplicate content in your meta tags especially the description tags and the title tags. It is important to make sure that these tags are unique since this might help with the way that your site is displayed in the search engines. There are some other tools and utilities that will also help you track your website performance that will give you a very good idea of exactly what Google thinks of your site and where you can focus on to improve your site’s overall footprint.

Share on Facebook

Comments (0)