Having a business is not easy especially if you are in a place where there a lot of competition and you have low budget for advertising. Typically, businesses do not succeed much without customers and customers will not be aware that your business exists without promotion and advertising.
New and advanced technologies are paving the way in terms of businesses and commerce growth. New and improved digital platforms are being created every day to help businesses reach out to their target market and generate more sales. If you think digital technologies have advanced at lightning speeds over the past decade, wait until you [...]
Location based advertising is starting to gain a lot of ground in the mobile industry. The way it works is relatively simple: smart phone users receive targeted ads when they are in an area around a certain retail store.
Even if you only casually keep up with tech news, you’ve by now surely heard a thing or two about Siri, the personal assistant app that comes with the iPhone 4S. While by no means ideal, Siri speaks volumes about the future of the Internet search. By 2015 mobile traffic is projected to quadruple as more people exclusively use their smartphones to connect to the web, and thus web searches themselves will be more likely to be conducted via mobile device. Combined with the fact that personal assistant apps, such as Siri, are certain to become base features for all smartphones, the information we find today by conducting text-based searches via Google and other search engines will increasingly be found by consulting such technology instead.
What makes for an amazing mobile site and an amazing desktop site are two different things. In fact, you’ve probably never marveled at how wonderful a mobile site looked. Instead, you likely just felt satisfied that you were able to do whatever you wanted to do quickly and without much fuss.
That’s because on the mobile web, utility trumps style. Fancy visuals and a great motif may look terrific on your desktop, but on mobile, all they’re likely to do is slow things down. And on that small screen, you’re not going to see much anyway.
OK….so you already know you need to have a mobile website, or landing page, but where do you start?
Mobile users hold grudges and move on if they aren’t satisfied…and quickly! In fact, according to a March 2011 study done by Compuware, 61% are unlikely to return to your mobile site if they had trouble or if your site was too hard to use. 40% said they would visit a competitor’s site instead, and 19% said they would have a negative overall perception of your business if they had a bad mobile experience with your site.
Mobile marketing is about to hit an all-time high in the US. With the Christmas gift-giving season right upon us we are going to see smartphone sales skyrocket. This will mean that just about everyone will have internet access from their mobile device or at least will have a mobile device that can access the internet.
When any platform reaches the masses, major things happen. Are you Social, Local, and Mobile? Is your business? If you’re not, you better make it a high priority.
Not a week goes by that I don’t get leads, emails, job offerings or some form of contact via a potential business deal on LinkedIn.
I just received an email that my second book is now available on Amazon.com
In recent years, online video has proven its potential in steering more traffic towards a particular website.
