If you are a entrepreneur or a local business owner you know the importance in a constant flow of new leads and prospects, but do you know the insider secrets to generating those leads? Well you can now tap into to what the big-time marketers know to generate leads for your business. Personal Branding. It [...]
Even if you only casually keep up with tech news, you’ve by now surely heard a thing or two about Siri, the personal assistant app that comes with the iPhone 4S. While by no means ideal, Siri speaks volumes about the future of the Internet search. By 2015 mobile traffic is projected to quadruple as more people exclusively use their smartphones to connect to the web, and thus web searches themselves will be more likely to be conducted via mobile device. Combined with the fact that personal assistant apps, such as Siri, are certain to become base features for all smartphones, the information we find today by conducting text-based searches via Google and other search engines will increasingly be found by consulting such technology instead.
What makes for an amazing mobile site and an amazing desktop site are two different things. In fact, you’ve probably never marveled at how wonderful a mobile site looked. Instead, you likely just felt satisfied that you were able to do whatever you wanted to do quickly and without much fuss.
That’s because on the mobile web, utility trumps style. Fancy visuals and a great motif may look terrific on your desktop, but on mobile, all they’re likely to do is slow things down. And on that small screen, you’re not going to see much anyway.
An incredible post by Pamela Vaughan at HubSpot. I just had to share it. Participation in social media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where [...]
It is being said that Google+ will rival Facebook in more ways that one. I can say that I have seen more sign-ups to Google+ from my friends and acquaintances faster than that of Facebook. Now whether that is the power of Google+ or a sign of the times that more people have accepted social media, I don’t know.
My friends at HubSpot have put together a great eBook on using LinkedIn for your business.
Did you realize that there are approximately 135,000,000 people on LinkedIn now? The majority of which are professionals and are higher-than-average income earners, which means they typically have discretionary funds – Can potentially buy your products and services.
If you’re not using LinkedIn for your business, you are missing out!
OK….so you already know you need to have a mobile website, or landing page, but where do you start?
Mobile users hold grudges and move on if they aren’t satisfied…and quickly! In fact, according to a March 2011 study done by Compuware, 61% are unlikely to return to your mobile site if they had trouble or if your site was too hard to use. 40% said they would visit a competitor’s site instead, and 19% said they would have a negative overall perception of your business if they had a bad mobile experience with your site.
Mobile marketing is about to hit an all-time high in the US. With the Christmas gift-giving season right upon us we are going to see smartphone sales skyrocket. This will mean that just about everyone will have internet access from their mobile device or at least will have a mobile device that can access the internet.
When any platform reaches the masses, major things happen. Are you Social, Local, and Mobile? Is your business? If you’re not, you better make it a high priority.
Does your business have FRIENDS? Do you want Friends? What are you doing or offering that would make someone want to be your friend? And what will you do with the friends once you get them?
Are you using Facebook to generate friends for your business? What are you doing once you get them? How are you communicating with them?
I’d like to hear from you as to what you are doing and what is working for your business.
Do you know? Have you heard the term before? Well this past weekend I had the honor of speaking at two sessions for Podcamp Cincinnati which was held at the Northern Kentucky University College of Informatics.
WOW! Trying saying that fast three times…
