If you will take a look at people around you, it would not come as a surprise to see people using their mobile phones to access the internet. According to CTIA, 80% of the US population carries a cellphone and a third of those are smartphones. It is also a known fact your cellphone is one of the things that people cannot leave the house without. Along with this knowledge should come the realization that your small business can reach new heights in terms of profit-generating capacity if you only know how to use mobile marketing to your advantage.
Here are some of the major advantages that you can get by employing mobile marketing to promote your small business:
• Immediate Delivery
Unlike traditional marketing methods, mobile marketing allows you to deliver your message in just a matter of seconds. What makes mobile campaigns favorable for busy small business owners is the effortless way they can be created and executed. Think of power of reaching your ‘best’ customers instantly with a message of a special sale or offer.
• Wider Reach
One of the most impressive features of online mobile marketing is the ability to reach a wider scope of customers. It is a whole lot more efficient compared to any other types of ads that have a lesser chance of being seen by your target customer. Cellphones are carried for most of the day so you have the guarantee that your message will be able to reach the target recipient wherever he or she may be. In addition, mobile marketing messages are easy to forward to more people.
• Potential to Go Viral
The marketing messages that you send to your prospective clients can be easily shared with their families, friends and the people that they know. As a result, there is a bigger chance that your advertisement will reach more potential customers without any added cost on your part plus it also increases the number of your prospective clients exponentially.
• Allows a More Personal and Targeted Marketing Strategy
Mobile marketing makes it possible to design your ads to fit the taste of your target market that specifically opted in to receive your content. With a more personalized approach, you can deliver a customized message about your brand to a specific audience. And more importantly, you can reach your most loyal customers instantly with a special sale or offer.
• Very Affordable
Tradition forms of advertising require larger investments that small businesses typically would find too much for their budgets. But with mobile marketing, you will no longer pay for air time, printing expenses or postage. What you will most likely spend is just a nominal amount for every text message that you will send to your prospective clients. And to make the package even better, the already modest price will still decrease as the volume of your text messages increases. You can save money from the lesser cost of advertising made possible by the technology available right now in mobile marketing.
In this modern age where internet-capable phones are considered more of a need rather than just a mere want, owners of small businesses should be aware that mobile marketing is a strategy that can bring about significant results in building a reputation, growing a business and making sales. More than anything, you can use mobile marketing to increase your client base and then market to them on a regular basis to bring them back into your business more often.